Get a strategic evergreen sequence up and running in the next 8 weeks. So that you can finally *exhale* and experience the freedom you’ve been dreaming of—because your sales aren’t dependent on you sitting in front of a screen.
OK, so we can all agree that 2020 was a doozy, right?
On top of everything this year’s thrown at you (global pandemic, unprecedented forest fires, tiny humans up in your space, a global reckoning with systemic racism and a narcissistic oompa loompa stressin’ everybody out)...
You’ve ALSO been busy trying to:
Fill your calendar with consult calls (cuz you’ve got to book more than you can close)
Figure out how you’re going to sell your Mini Offer, ideally without major stress
Put your proven course on evergreen so that you can get off the Live Launch Peloton ride
It’s been a brutal year, especially for women (extra especially for BIWOC).
But, brave & baller business owner that you are—
Between creating killer content, showing up for paying customers & taking care of yourself and the people who depend on you…
You’ve still had time to create a vision of how you’re hoping 2021 will play out.
It involves less social distancing and more spa days with friends.
Fewer hours online and more time spent outside. On holidays. Beyond the spare room you’re pretending is a hotel.
Shopping (in person 🤞) without stressing about the fact that you’re not “socializing” in a FB group, trying to find your people.
I want that for you too.
Hi, I’m Katie Peacock. I help women online entrepreneurs scale their businesses with group programs and info products by harnessing the power of email marketing.
Let's be real—
You're an intelligent, adventurous business owner (that's how you landed here in the first place)
So you know email marketing can help you make more money without hustling any harder.
Maybe you’ve even sat down and sketched out what you want your first (or next) funnel to look like.
But somehow, when it comes to writing the copy that would make it come to life…
You get stuck.
You’re not sure what to write.
It’s so hard to start from scratch when you don’t even know what you’re trying to accomplish in any given email.
And when you do finally get something written, you’re never sure if it’s any good.
So instead of hitting publish, you pause the whole project until the next time you start yearning for freedom again.
Because if you’re going to do something – especially something as important as these emails – you want to do it right.
Your instincts are good.
This work is important.
(Too important for you to try and “wing it” yourself when you’ve got so much else on your mind/plate).
Strategic evergreen sales funnels (done right) can change the game for your business.
How? By taking the hustle out of your flow.
If you want to experience the relief of enrolling new students in your program every month, without you having to chase them down in the DMs…
If you want an automated system to get your Mini-Course into the hands of the people who need it, so that you can serve new segments of your audience (and then raise the prices for your 1:1 work)...
Or if you want to outsource the lead gen for your 1:1 work to a salesperson who’ll only ever bring you qualified leads who are already convinced you know your stuff…
There’s a funnel for that.
You can automate the process of attracting your ideal buyers with an offer that’s crafted to be exactly what they’re looking for.
You can establish yourself as a credible expert & show off the results you’ve gotten for past clients, so that the sales conversation is as simple as “when can we start?”
You can sell an online offer or a productized service straight from email and slowly level up your life with the extra cash that’s flowing in easily.
So… if funnels are so powerful, why haven’t you built one yet?
Probably because you’ve believed one of these 3 Funnel Falsehoods
❌ Funnels are sleazy
Sure, there are sleazy funnels out there, but that’s not the funnels fault. The emails within the funnel will always reflect the intentions of their author. So if you’re not a sleazy salesperson IRL, you don’t have to worry about coming across that way in your emails.
When it comes down to it, sales funnels are simply an automated way of welcoming people into your world, getting to know each other, and then offering them the right solution.
There are sleazy ways to do that and there are sensitive, empathetic ways to do that.
It all comes down to how well you’re able to meet your people where they are and make them an offer that’s the answer to their prayers. (And I’m gonna show you how to do that below.)
❌ Funnels are complicated
This false belief makes me mad because it reminds me of how bankers have made the financial industry seem incomprehensible to the rest of us in the interest of keeping 99% of the world’s wealth to themselves.
In fact, the most effective funnels are simple.
If you can run an online business, you can string together the pieces of a funnel.
You probably have most of the pieces you need already. To get your funnel online, you’ll just need to get clear on what message you need each piece to communicate and then connect the right pieces so that it all flows—without you getting your hands dirty.
❌ Funnels are set-it-and-forget-it (which you know can’t be true, so you dismiss the whole idea)
We’ve all rolled our eyes at the “white guy leaning against his Lambo” ads enough times for them to be stuck in the back of our head. So maybe you saw the “make $1 Million overnight” message one too many times, and (rightfully) dismissed it, and the whole idea of building your funnel out with it.
The truth is: You probably won’t get it right the first time.
Your funnel will require some tweaking.
But the process of optimizing your funnel until it’s getting you realistic-yet-really cool results is still WAY easier than trying to make the same number of sales on your own.
The good news is...
The sales funnel strategy that’s going to help you surpass your income goals isn’t about adding extra urgency with an even BIGGER countdown timer
In fact, if that turns you off, you’ll probably get an even bigger impact from what I’m going to share below because you naturally gravitate towards empathetic, ethical sales.
By following my 4-step process for building a strategic evergreen sales funnel – based entirely on meeting people where they are and gently addressing their dreams & the fears that hold them back – you’ll be able to:
Make more sales without actually making the sale yourself, which comes in handy when the world feels like it’s turned upside down and you just want to stay in bed
Breathe a sigh of relief that your group program has become a self-filling machine, giving you the freedom you dreamed of when you started this business
Stop getting in your own way when it comes to booking new high-end 1:1 clients cuz you’ve got a system that brings them to you now.
Get those lovely little Stripe notifications while you’re doing something completely unrelated to work #livingthedream
Have space to envision what’s next for your budding empire because your funnel gives you the time you need to dream like a CEO.
No, your funnel (probably) won’t explode your income overnight.
But, if you take action today, I’ll show you how to create a strategic sales funnel that:
→ starts with tapping into what your audience is already telling you they want to buy…
→ makes them an offer that promises (and delivers) exactly the transformation they crave...
→ attracts the right audience with a lead magnet that’s aligned with your paid solution (so your subscribers are ready, willing, and happy to pay you for it), and
→ takes the real people who sign up for your list on a customer journey that’s actually enjoyable, which just happens to increase conversions...
Sound good?
Then let me introduce you to my step-by-step system for creating a simple, empathetic & effective evergreen sales funnel:
The Funnel Intensive
A guided online course for busy business owners who want to finally experience the freedom they’ve been dreaming of and get a strategic evergreen sales sequence up and running in the next 8 weeks.
If you feel like:
2021 is your year and you want to have the systems in place to truly scale your business without working harder
Your offer is amazing and more people need to hear about it, but you don’t have time to track them down and sell it face to face OR spend all your time in FB groups, waiting for someone to post a “share your offers” thread
Email marketing is your Achilles Heel, and even though your social game is seriously strong, you’re not making the most of the intimate conversations you can have with people in their inbox
You wish someone would finally break down sales funnels to their individual pieces and then give you a COMPREHENSIVE, top-to-bottom process to linking them all together and getting it online
Everybody out there talks about sales funnels like they’re either a golden goose or the Devil’s work. But you know in your bones there’s a way to automate your sales process without breaking your promise to treat your people well.
The Funnel Intensive gives you my comprehensive, top-to-bottom, step-by-step process for creating a strategic evergreen sales funnel (the exact same one I use with my 1:1 clients).
So you can automate your sales with a simple, effective funnel that never feels sleazy or gross.
You’ll learn:
The exact process I use to interview my clients’ best & ideal buyers to discover the words that ignite desire,
How to choose the funnel that’s right for your business, right now, based on your audience, your price point, and your short- and long-term goals,
Which lead magnet you should use to attract subscribers who are already looking for a solution just like yours (so they’ll be ready to buy when you make them your offer)
How to write a landing page that hits the right notes and converts those who land there,
PLUS, you’ll also get:
Funnel Maps for 3 different types of evergreen sales sequence and templates for the emails that go inside them (including multiple options so you can pick the one that feels right for you)
Templates for every single thing you need to write: From your survey questions to your sales emails, you’ll have examples & templates to refer to so you never need to start from scratch.
Access to my comprehensive Funnel Swipe File incl. Video walkthroughs of what works / what doesn’t (perfect if you’re the kind of learner who needs to see theory in action)
A week-by-week Trello board checklist that will help you execute on everything you’ve learned even if life gets crazy,
And these BONUS trainings:
Tech Set-Up Tutorials: Over-the-shoulder walkthroughs of how you (or your VA) will set up the tech to bring your funnel to life. Specific to each funnel + including the different pieces that go into each one. These funnels are simple to begin with, but Tech Expert Mikli Feria Jorge of heymikli.com created these tutorials to make the set-up even simpler.
Done-for-you Automations in Active Campaign and ConvertKit! Yup. Just import the automation into your account, paste your email into the editor and publish that baby!
A FB ads Training You Haven’t Seen Before: “How to know when your funnel is ready for FB ads” is an interview with Frannie Coggeshall of Elevate Her Marketing, where we discuss how to validate your funnel and what you need to have in place before you start sending paid traffic to your landing page.
Plus, because feedback is critical to copy that converts, you’re invited to:
6x Small Group Feedback Calls with Katie
I’m so dedicated to making sure you get the most out of this program that I’ll be hosting 6 Feedback Calls with a maximum of 6 participants. The small group format means you’re guaranteed to get my eyes on your copy every call.
That’s a hella valuable add-on since my Copy Critiques start at $497.
So let’s recap…
When you join me inside The Funnel Intensive today, you get:
A proven process
My comprehensive, top-to-bottom, step-by-step process for creating a strategic evergreen sales funnel—the exact same one I use with my 1:1 clients.
($5000 value) ← That’s the starting price to have me do this for you.
Funnel Maps + Email Templates
3 different Funnel Maps and the Email Templates + Template Video Walkthroughs that will make building your strategic sales funnel feel oh-so-achievable ($997 value, easily, since that’s the minimum price I recommend for your first offer).
6x Small Group Feedback Calls
You're here because you want to do this right. So let's make sure what you've got is really, really good. Join me live on Zoom 6x in the next 8 weeks (we'll break for the holidays) to ask questions & get feedback on your copy ($497 is what it costs to get me for a 30-minute Copy Critique)
PLUS the Simplicity and Scalability Oriented Bonuses
Tech Set Up Tutorials
Tech Expert Mikli Feria Jorge will walk you through the tech you need to set up each of these 3 evergreen funnels, step by step, so that you don't get stuck 6 feet from the finish line. ($199 Value - Mikli could easily sell these as her own Intro Offer)
Done-for-You Email Automations
This is the EASIEST way to get your funnel off the ground. Just import the automation into your account, paste your emails into the editor and publish that baby! (If you hate setting up tech, their value = priceless!)
A FB Ads Training You Haven't Seen Before
An interview with Frannie Coggeshall of Elevate Her Marketing, where we discuss how to validate your funnel and what you need before you start sending paid traffic to your landing page. ($199 Value - Frannie and her team manage some HUGE campaigns)
When you add it all up, that’s a total value of $6892.
But, since this is my first time making this exact offer and I’m SO excited to share the strategies and processes inside... and it is Black Friday after all...
You can join me inside The Funnel Intensive today for just:
Here’s what past clients are saying about my copy expertise:
Kate Webster
When I first came across Katie’s site, I felt such a strong connection to her copy that she was the only copywriter I considered.
It was like she was reading the thoughts running through my head. I figured, if I was so inclined to reach out to her based on her copy, I was convinced she could do the same for my business.
Katie brought more than just amazing copy skills to the table—she took initiative and anticipated my needs. I told her a bunch of my disconnected thoughts and ideas, and she turned them into copy that’s not only cohesive, but downright mesmerizing!
Jane Jones
When Katie did the free review for one of my websites, I knew she could do the work and get it right. Talking to her only confirmed that. Katie has a thorough, reliable process for getting to understand your audience that I was incredibly impressed by.
On top of that, the whole process of working with Katie was enjoyable. She is so organized, thoughtful, and deliberate in her work. I felt like I learned so much from her during my calls as she presented her research and copy.
Katie’s copy is so impressive that as soon as I saw it, I raised my prices by more than 25%! She will give you copy that you’re proud to share and proud to sell.
“OK, Katie, I’m curious— what kind of funnels are we talking about?”
Excellent question, you savvy CEO. I break each one down below:
Funnel Type #1: The High End Hello
Perfect for service providers and coaches who are still getting on consult calls to sell their high-end packages, but want to make sure they’re only talking to qualified leads who are ready to buy.
The strategy: You’ll create a lead magnet that’s targeted toward people who are already planning to pay for a solution to their problem. Once your ideal buyer’s on your list, you’ll send them valuable content that showcases your expertise, answers their questions about what you can do, and primes them for the sales conversation.
Funnel Type #2: The Conversation Starter
Perfect for course creators with a Mini Course or service providers with an Intro Offer who want to build a list of paying customers in preparation for selling a higher ticket offer down the line.
The strategy: This funnel’s about trust. Impress people with a small-ticket item and they’ll be more likely to believe that your high-end offer can help them reach their goals. (<-- that requires YOU not to disappoint!)
You’ll create a lead magnet aligned with your smaller ticket offer – one that’s compatible with your long-term goals - and then share your Intro Offer with your new subscribers, highlighting how it’ll help them solve their problems and why this work is worth doing now.
Funnel Type #3: The Masterclass
Got a few successful course launches under your belt? Have a group program you’re establishing as the cornerstone of your empire? If you’re selling a validated offer but you’ve been longing to set it on evergreen, this is the funnel for you.
The strategy: Create a value-packed masterclass that’s magnetic to just the right prospects and then wow them with your generosity & expertise. Your webinar creates a gap that only your offer can fill, and voila! Your emails present the compelling reasons why now is the time to take action.
Not sure which one you need?
I cover that how to choose in Module 2.
Got ideas for how you’d use all 3?
That’s great—because they’re all included in...
The Funnel Intensive
A guided online course for busy business owners who want to finally experience the freedom they’ve been dreaming of and get a strategic evergreen sales sequence up and running in the next 8 weeks. Including...
Funnel Strategy
I'll walk you through the process of deciding which funnel is right for you based on your audience, your offer, and your long-term business goals. You'll understand WHY you're sending specific emails and be able to adapt the process for future offers as you invent them.
Funnel Maps + Email Templates
Funnel Maps for all 3 types of evergreen sales sequence and templates for the allll the emails that go inside them (including multiple options so you can pick the one that feels right for you) AND template walkthroughs—cuz I never want to leave you guessing.
More Copy Templates
Seriously. You get templates for every single thing you need to write: From your survey questions to your Confirmation email to your Thank You page, you’ll have examples & templates to refer to so you never need to start from scratch.
Funnel Swipe File
Access to my comprehensive Funnel Swipe File incl. Video walkthroughs of what works / what doesn’t (perfect if you’re the kind of learner who needs to see theory in action).
Trello Board Checklist
A week-by-week Trello board checklist that will help you execute this entire process, step by step, so you'll be able to stay on track, even if life gets crazy.
Plus, Your Simplicity and Scalability Oriented Bonuses
Tech Set Up Tutorials
Tech Expert Mikli Feria Jorge will walk you through the tech you need to set up each of these 3 evergreen funnels, step by step, so that you don't get stuck 6 feet from the finish line.
Done-for-You Email Automations
This is the EASIEST way to get your funnel off the ground. Just import the automation into your account, paste your emails into the editor and publish that baby!
A FB ads Training You Haven’t Seen Before:
Explain the value your additional content will bring to a student’s overall learning experience. Use this opportunity to sell potential students on the extra benefits your bonus material provides.
Ready to get started?
Remember, you can take $250 off when you use the coupon code BF250, but only until that timer runs out 👇
Questions you might want answered before you say, “Hell yes! Let’s do this”...
...and join me inside The Funnel Intensive
How much individual feedback will we receive? How often?
The Feedback Calls will take place on December 3rd, 10th, and 17th, 2020 and then January 7th, 14th and 21st. The exact times of each call will be determined based on how many small groups we end up with, but every effort will be made to offer times that are convenient for busy business owners all over the world.
What will we have (concretely) at the end of the program?
In the 8 weeks between now and the final Feedback Call, you’ll get up close and personal with your audience, gain a new understanding of what they want from you, create a powerful unique selling proposition for your offer (and edit what it includes so that it’s only value and zero fluff). Once that’s done, you’ll create a lead magnet that attracts the right audience based on your goals, a landing page that gets them on your list, and the 7-10 emails that will make up YOUR strategic evergreen sequence.
As a result, what you’ll really have is an automated system for turning subscribers into buyers, and the knowledge that will allow you to do it again.
What are the next steps after completing the program?
I’m working on turning this into my signature offer, which means there’s much more content to come, specifically on the topic of tweaking and optimizing your funnel and offer based on the insight you gain once this whole system’s online. Stay tuned to hear what’s coming next (enrolling in this program will get you access to whatever’s added in the future).
I’m stretched so thin with 1:1 work, I don’t know how I’ll find the time to make this happen, even though I know how important it is. Help?
This is a chicken v. egg conundrum, and the only way out of it is to take a stand for what you want.
Creating a funnel to sell more of your 1:1 services (so you can skip the sales calls with poor-fit prospects) or an info product (so you can do less 1:1 without losing any income) does take time, but that time is an investment in building the kind of business that frees you up to take time off for fun stuff, too, like a midday nap or a morning walk in the sun.
I’ve tried building a sales funnel before but it didn’t work out—how do I know this is different?
The last time you tried to do this, did you have a step-by-step process to follow?
One that uses the dreams and desires of your ideal clients to virtually guarantee your copy will connect?
Did you choose the type of funnel you were building based on your offer, your audience and your long-term goals?
Did you have not just email templates to follow, but video walkthroughs of said templates, explaining what each section accomplishes so you could adapt it to your specific offer?
Were you able to get expert feedback on your emails as you wrote them, so that you could be sure the work you were doing would pay off?
If the answer to those questions is no, then the answer to your question is: Because this program is different to what you’ve tried before. It gives you everything you need to not only get a strategic evergreen sales funnel up an running, but to feel confident the work you’ve done will benefit your bottom line.
I’ve never tried building a sales funnel before—how do I know I can do this?
Honestly, this program is the most comprehensive system I’m aware of when it comes to helping service providers, coaches and course creators actually get their evergreen sales sequences up and running.
Most copywriting courses stop short at the tech, give you just one template per email, and leave it to you to to figure out how to make it your own.
Most courses about online courses skim over the copy part, and if they recommend you do ICA interviews, they’re not focused on mining for copy gold (which is literally the most valuable, life-long skill this program will teach you).
Most funnel courses teach you only 1 type of funnel, or they’re written for SaaS companies and startups, who have completely different tech stacks and teams.
And most FB & Instagram ad courses might give you an overview of the funnel you need in place, or how to write better ad copy to make your money back…
But nothing else out there gives you as thorough a breakdown of your entire sales funnel, from the idea for your offer to the promise on your sales page, includes done-for-you email automations, or video walkthroughs of a half dozen different funnels so that you can see the practices I teach in action.
Is the content dripped or can I binge-watch?
Because I can't vouch for the kind of results you get if you skip the 1st step of this process, the 4 modules of course content will be dripped out to week by week.
Once you've got the foundational pieces in place, you'll get access to all of the email templates & the entire swipe library, so you can implement like a MOFO in time to kick off 2021 with a bang.
With 3 Feedback Calls in January, this schedule is intended to help you do your mise-en-place in December and then write your emails in the new year, with a chance to get my eyes on everything you do along the way.
How do you know if The Funnel Intensive is right for you?
See how many of the following points describe where you are and what you want to do: More than 4? Come hang out inside! Less than that? Send me a msg on Voxer to see if it could still be a good fit.
You have a thriving online business, but you're ready to stop working so hard to make sales. To quote my mentor, Denise DT: "It's your time and you're ready for the next step".
You *know* email is a powerful marketing channel, but you haven't yet set up a funnel that actually works. So the idea of starting with Voice of Customer research has you hooked.
You're sitting on a finished course (or an idea that's burning to come out) but you haven't been consistently marketing it to your audience because you don't feel you have the words to express how much it's worth. Don't worry—I know where to find them and how to make them work for you.
You've been wanting to "go evergreen" for awhile now, but you haven't met a copywriter who's convinced you they could show you how without pretending there are "just 3 spots left" or "yeah, this webinar is totally live". So the fact that we're going to build your funnel without fibbing has you thinking, "Yes please!"
Even though you're short on time, you're willing to make time to get this done. You're CEO after all, and you know a good investment when you see one.
You're excited about the opportunity to literally see payments come in while you sleep (the dream!), but you know this isn't necessarily going to be an overnight success. You're willing to put in the effort to optimize your funnel because it'll come back to you in payment *pings* when the wrinkles are ironed out.
You've heard enough from me.
Here's what my satisfied customers are saying:
Becky Mollenkamp
I signed up for Katie’s Conversion Copy Critique because I had an email sequence that just wasn’t converting enough. Katie came highly recommended, her price was fair, and I loved her site (and that she donates to charity).
When Katie’s video review & notes arrived in my inbox, I loved everything about it! She completely overdelivered, and I loved how she gave me EXACTLY what I said I needed — talking me through where my copy was falling short and giving me specific ideas for how to fix it.
Katie knows her stuff, but she doesn’t talk over your head. She tells you exactly where you’re falling short and then gives you specifics for how to improve. If you know the meat of your copy is good, but you just don’t know how to have the sales conversation, Katie will whip you and your copy into shape.
Meg Casebolt
I thought my sales page draft was in good shape — I’d even run it by my business coach, who gave it her blessing.
Now, after hearing Katie’s feedback & recommendations, I feel SO much more confident that this page will communicate the incredible value of my online course.
Katie explained copywriting principles in practical terms, and gave concrete, on-brand examples of ways that I can strengthen my value proposition and tie it back to my customer’s goals.
Judit Mozsolics
I reached out to Katie for a Conversion Copy Critique because I was having a hard time putting together my sales page copy. I liked her vibe and I’d heard good things about her work.
Katie helped me say what I wanted to say, but couldn’t figure out how to express in an inviting (salesy but not salesy) way. The copy I have now is so much better! I’m proud of the sales page I have now.
Katie is a true professional. She delivers fast, and she’s flexible, straight-forward, and easy to work with. Thank you so much for your work! I definitely want to work with you in the future.
“What made it easy to decide to work with Katie was her approach. Her initial “freebie” was packed with the right questions - so much so that it made me want to jump on a call with her. In the end, my instincts were right. I got even more than I expected from our collaboration and I’m so grateful to her and her process.
Katie took what was inside of me and put it into words that highlights exactly who I am and what I do. I couldn’t have done that alone. This was the first time I had actually asked for help and although the commitment (financially) was a big decision - it was one of my best decisions. I am confident that what we did together will benefit me and my business for years to come.
